What if you could cultivate your major gift prospects so well that you move them into solicitation quicker and inspire bigger major gifts?


Discover the tried-and-true methods of cultivating that will create lifelong, loyal major donors. 

Purchase Masterclass Now!

Introducing... The Donor Cultivation Method

Most fundraisers struggle to know WHO to put into their major gift portfolio, WHAT cultivation techniques are the best to use, HOW to move a prospect into solicitation, and WHEN to ask for the gift. These are critical cultivation elements for fundraising success and all have to be in sync for your major gift program to thrive and grow.

Over 15 years doing major gift work and 10 years as a major gift coach, I’ve slowly and quietly cracked the code on how to cultivate major gift prospects in an effective, meaningful, and thoughtful way. 

An end-to-end, turn key, proven system that helps YOU build deep, meaningful relationships with major gift prospects and donors and set you up for solicitation success. 

The Donor Cultivation Method is built to help you crush your fundraising goals and turn you into an effective, efficient, and successful fundraiser! If you are building relationships with donors and prospects in the hopes of closing a major gift, this masterclass is for you!

This self-guided masterclass will teach you the ins and outs of moves management, common cultivation pitfalls to avoid, how to get in the door with new prospects, what you need to walk away from your first meeting with, how and when to engage program staff and leadership, how to salvage relationships with upset donors and prospects, and so much more.

Here’s a sneak peek of what you’ll learn inside The Donor Cultivation Method:

Master the art of cultivation and create deep, meaningful relationships with your prospects and donors

Seamlessly initiate and nurture relationships with new prospects

Engagement strategies that will deliver and delight your prospects, inspiring stretch giving

How to weave your organization’s mission into every interaction during cultivation

The importance of the first meeting and what you need to bring and what information you need to leave with

Qualify prospects and only move forward with those who have high affinity for your organization and high capacity to make a major gift

Spend time on the right prospects that are worth your time and attention

Gracefully manage upset donors and prospects so you can keep the relationship intact

Understand when the prospect is ready to be solicited for a major gift

Say No More - I Need This!

A look at the modules inside
The Donor Cultivation Method Masterclass

You’ll also receive lifetime access to The Donor Cultivation Method course and videos, which includes a
45+ page workbook that will take you through all 6 modules of the course:

Module 01 - Implementing Moves Management

We’ll calibrate on what cultivation is and how it fits into the larger moves management strategy. We’ll also discuss the differences between a move and an activity, the importance of being consistent in your cultivation efforts, and common cultivation mistakes to avoid. 


Module 02 - Getting in the Door with Prospects

This module is all about getting you in the door with new prospects. We’re going to warm up any cold relationships with strategies and tactics for using prospect research, making cold calls, the art of the voicemail, and using events in your cultivation.


Module 03 - The First Meeting

The first meeting with a prospect is critical so we’ll dive deep into preparing for that first meeting, what clues and cues to listen for, what to leave the meeting with and how to follow up.

Module 04 - Deepening the Relationship

Now that you’re in the door, it’s time to deepen the relationship! We’ll go through thoughtful gestures, how to engage in profound discussion with your prospect, and how to turn things around if they go sideways.

Module 05 - Staying Mission-Centered

We’ll dig into the mission-centered elements that need to be brought into your cultivation efforts, including the role of program staff and leadership, respectfully engaging the beneficiaries of your programming, and how to immerse your prospect into your programming so they see first-hand how their impact will make a difference.

Module 06 - Preparing for Solicitation

We’ll wrap the course up with when to know it’s the right time to move your prospect from cultivation to solicitation. You’ll also receive tactical tips and tricks that came with 20+ years of fundraising.

And because this information is so powerful, I’m able to charge over $5,000 to teach it to my clients one-on-one. I’ve even taught this material in group coaching sessions for $3,500 a pop. Why?

Because with this knowledge they are able to turn cold prospects into raving, loyal major gift donors! But when I decided to package my system into a course that anyone could follow, I wanted to make it as accessible as possible.

And that’s why you can gain access to The Donor Cultivation Method for just one payment of $697.

Your Masterclass Investment


Lifetime Access

  • Lifetime Access to a 6 Module Masterclass
  • 46-Page Action-Packed Workbook
  • Access to the Hey Fundraiser! Community
  • Monthly Group Coaching Calls inside the HF! Community
  • CFRE Credits
Purchase The Donor Cultivation Method for $697

Don’t forget: it’s completely risk free. I’ve packed a lot into The Donor Cultivation Method because not only do I want you to be a successful fundraiser but I want to guarantee that you don’t fail.

 And to make it a no-brainer deal for you, I’m giving you a 5-day 100% money-back guarantee with your purchase of The Donor Cultivation Method today.

That’s right: Go through the first module, check out the bonuses, follow the steps, put in the work, and if you don’t love it in the first 5 days, send me an email and I’ll refund you immediately. No questions asked, no hard feelings.

If The Donor Cultivation Method doesn’t work for you, I’d much prefer for you to take your money and invest it where you will be happier and get results. I just want you to unlock your fundraising potential.

Also - if you sign up for The Donor Cultivation Method today, you’ll receive some exclusive bonuses:

  • Bonus 1 - 1 year of FREE access to the Hey Fundraiser! Community where you can connect with like-minded fundraisers, share ideas, and meet peers (valued at $240)
  • Bonus 2 - Access to one of our best-selling policies:
    Donor Privacy/Data Retention Policy (valued at $300)
I Need This Masterclass In My Life!

Imagine a year from today when you have honed your major gift portfolio, are cultivating and securing six- and seven-figure gifts, and your nonprofit organization is making more impact than ever before. 

 Then imagine watching your fundraising totals increase year over year and enjoying going into work. In fact, you’ll actually be able to work on only the things that truly MATTER!


Get In Touch With Hey Fundraiser!