You’ve set ambitious goals, but hitting them feels impossible. Fundraising is part art, part science, and it’s exhausting to handle alone. You might be missing key strategies that a seasoned expert can provide. A fundraising coach doesn't just offer advice; they build a system with you, giving you clarity and confidence.

When your non-profit's mission is on the line, hitting your funding goals is non-negotiable. But many organizations struggle to scale their efforts, especially with major gifts. Bringing in a fundraising consultant provides the expert guidance needed to break through plateaus, refine your strategy, and secure the transformative donations your organization deserves.

Your year-end giving campaign isn't just for small online donations; it's the single best opportunity to secure transformative major gifts. Success requires moving beyond mass-market appeals and adopting a high-level strategy. At Hey Fundraiser, we believe in focusing on the 20% of donors who drive 80% of results. Let's reframe your approach.

All solicitors get nervous during major gift asks because it puts you in a vulnerable place. What if the prospect says no? What do I do then? Well, today, I’m going to teach you a trick that has boosted my confidence in major gift solicitations and helped me close millions of dollars of gifts. I promise this will be a game changer.

In the early 2000s, I was just cutting my teeth with cultivation and major gift asks. My first solicitation out on my own was a disaster – I’m pretty sure I skipped words in the ask. I think back to that meeting and cringe. I needed some tools so I was reading and learning everything I could get my hands on about development and major gifts. I ran across a book that was revolutionary. I don’t know how it made its way into my life – maybe divine intervention. It’s a tiny book at about 100 pages but it forever changed how I thought about major gift asks, how I solicited funds, and how I engaged board members.

Since discovering that first book, I have read every single book this author has written and I’m a better fundraiser for it. His name is Jerry Panas, and the book that had this profound influence on my career was called Asking: A 59-minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift. It was this book that taught me how to turn a no into a maybe and a maybe into a yes.